SenseMaker®

SenseMaker® enables organisations to better understand the environment in which they work by gathering the micro-narratives of day-to-day conversations along with answers to questions about shared micro-narratives.

Responses to different sets of questions about day-to-day experiences provide insights into the way people understand their world and identity across selected contexts.

As such SenseMaker® provides an advanced decision support tool for commercial organisations, NGOs and governments.